At first, I used arduinos, which are a lot of fun, and one can share a lot of code with others. But it quickly made the livingroom look very untidy. Then write some code, and then solder it to a simple little device. And each time we changed the wifi password we had to get the device, plug it into a computer and upload new code via USB. This had to be easier.
And this is what all our products are: plug’n play but fully open and flexible so that you can decide what, when and how a device in your home or office does whatever you want it do.