The implementation of one of the most important projects from the Berlin coalition agreement is taking shape: The world-renowned agency Jung by Matt NERD Following a limited tender process without a competitive bidding process, the company has been awarded the contract for brand development of the planned House of Games Berlin, which is scheduled to open in 2026 in the heart of the capital. The House of Games Berlin is funded by the Berlin Senate Chancellery and is intended to make a significant contribution to developing the capital region into Germany's leading games hub.
As part of brand development, Jung by Matt NERD They are responsible for both the content development of the brand and the entire corporate design, as well as the creation of a website. The goal was to develop a holistic brand and communication strategy and a unique, innovative identity to create the foundation for the project to achieve national and international recognition and visibility. The newly created brand is intended to attract potential tenants and national and international partners to the House of Games Berlin.
All of this is done in close coordination with the network association. medianet berlinbrandenburg eV, who is the lead member of the project's steering committee on behalf of the Senate Chancellery, and its other members – the WISTA Management GmbH, the game – Association of the German Games Industry and Ubisoft Entertainment SA – developed.
Jeannine Koch, Chairwoman & Managing Director of medianet berlinbrandenburg eV: “With Jung von Matt NERD, we have a strong partner at our side who has repeatedly demonstrated in recent years the creativity and passion with which they have successfully implemented projects from the games universe – both nationally and internationally. We were particularly impressed by the rigor with which they developed their brand concept. The steering committee and we are looking forward to the upcoming weeks of collaboration and are very confident that together we will give this fantastic capital city project a unique and lasting identity.”
Thanh Dao, Managing Director & Partner at Jung von Matt NERD: “For us, gaming is not just a media genre or channel, but a super-culture and community of values. Gaming is not just about fun and passing the time, but also about participation and belonging. Creating a space that not only exists in people's hearts, but also on 15.000 square meters, fills us with pride and dedication.”
About the House of Games Berlin:
In the heart of Berlin, the “House of Games Berlin” will be built on approximately 15.000 square meters, creating a unique beacon for the entire games ecosystem, whose impact will be visible internationally beyond the Berlin-Brandenburg metropolitan region and Germany.
The "House of Games Berlin" aims to become the primary point of contact for established companies and startups in the games industry, as well as a vibrant hub for research, science, education, and culture. It offers diverse spaces for companies, technology service providers, events, co-working, and multifunctional shared spaces, as well as conferences and exhibitions focused on games and related industries.
Through cultural offerings, the "House of Games Berlin" aims to be accessible to the general public. The on-site exchange of knowledge, the opportunities for collaboration, and access to an existing network are intended to make the "House of Games Berlin" a pioneering workspace, development hub, and business location that fosters synergies.
Numerous prospective tenants from the games ecosystem have already registered their interest in renting space at the "House of Games Berlin." Interest is steadily increasing. Learn more at www.house-of-games-berlin.com.
The steering committee consists of medianet berlinbrandenburg eV, Wista Management GmbH, game – Verband der deutschen Games-Branche eV and Ubisoft Berlin.
About medianet berlinbrandenburg eV:
medianet berlinbrandenburg eV is a network association for creative technologies with approximately 400 member companies from the media, creative, and digital industries. The resulting 2.000 multipliers represent these sectors. Together with its network members, policymakers, businesses, and academics, medianet fosters a collaborative and equal partnership within the Berlin-Brandenburg metropolitan region and beyond. It strengthens the region as an employer, acts as a catalyst, supporter, and facilitator, and connects stakeholders across disciplines on the shared path to a digital future.
Alexander Fox
Public Relations & Political Affairs Manager
Phone: + 49 30 2462 857-16
Email: fuchs@medianet-bb.de
About Jung von Matt NERD:
Jung von Matt NERD was founded by Toan Nguyen at the end of 2019. The agency operates as a marketing consultancy and creative agency for fandom, nerd, and digital pop culture. Its focus is primarily on subcultures such as gaming, superheroes, fantasy, science fiction, anime, and Web3. This has resulted in projects such as the Haribo x Super Mario Edition, the MINI x Pokémon collaboration, and the IWC Schaffhausen Diamond Hand Club Token for Web3. Other clients include Pringles, Gamescom, Warner Bros., PepsiCo, BMW, and YouTube.
Sabine Preuschoff
Corporate Communications Manager
Tel: + 49 040 43212-518
Email: Sabine.preuschoff@jvm.de
