The area around LUX will become the central hub: This is where the "House of Games Berlin" is being built.
At this central Berlin location at Rotherstraße 8-11 – directly adjacent to the Warschauer Straße S-Bahn and U-Bahn station – numerous companies from the national and international games ecosystem will move into their new, dedicated and shared offices starting in 2026, occupying up to 15.000 square meters. The necessary construction work for the "House of Games Berlin" will begin shortly in the historic yet state-of-the-art building complex. The property is currently under construction.
First tenants already known
Numerous prospective tenants, including the “House of Games Berlin” steering committee, Ubisoft Berlin as anchor tenant, the USK (Entertainment Software Self-Regulation Body) and the Digital Games Culture Foundation, which are supported by the game association, the operator of the “House of Games Berlin”, Wista Management GmbH, and medianet berlinbrandenburg eV, have – as well as many other industry players – already expressed concrete interest in renting the “House of Games Berlin” and are in some cases already engaged in detailed contract negotiations.
The “House of Games Berlin” – a vision for the capital and beyond
The vision is to create a vibrant, creative hub with the House of Games Berlin, reflecting the entire games and creative technologies ecosystem. Through a collaborative approach, exemplified by shared spaces such as meeting and workshop rooms, podcast recording studios, lounge areas, and event spaces, networking and collaboration will set new standards, showcasing the innovative power of the capital region. The House of Games Berlin aims to generate national and international recognition and significantly contribute to Berlin's development into a leading games hotspot. The goal is to bring together a steadily growing network of national and international game studios, startups and indie studios, esports players, technology providers and service providers, agencies, associations and clubs, cultural and research institutions, and freelancers under one roof, all of whom will benefit from the numerous networking opportunities. Kai Wegner and Franziska Giffey explained to the assembled guests the outstanding importance of this project for the capital region. As a symbolic act to announce the location, the Governing Mayor and the Senator simultaneously pressed the "Play" button on an oversized gaming controller to underscore the significance of the launch of the "House of Games Berlin." The "House of Games Berlin" is being significantly supported by the Berlin Senate Chancellery with €4,6 million in investment funding for the building's expansion and is also a key project of the current Berlin coalition agreement.
Photos from the event are available online at this link. Link.
Kai Wegner, the Governing Mayor of Berlin:
“With the House of Games, we are building something truly special in Berlin: a hub for companies, developers, and startups in the games industry. The games sector is already a significant economic driver for Berlin, generating approximately €250 million in annual revenue and employing more than 3.000 people. I am certain that the House of Games will become a home for established companies, developers, and founders from Germany and around the world. This central location brings together everything: history, modern infrastructure, and creativity. It's the perfect mix for innovation, exchange, and development.”
Franziska Giffey, Senator for Economic Affairs, Energy and Public Enterprises:
"With the House of Games, Berlin is becoming the premier destination for the games industry in Germany. Alongside FinTech, GreenTech, and HealthTech, the games industry has long been a key driver of innovation, digitalization, and economic growth in Berlin. Therefore, it is a stated goal of our economic policy to continuously expand this dynamic sector in our city. Last year alone, we provided over €6 million in state funding for the games industry and another €4 million for the visual effects sector. We intend to maintain this level of support in the upcoming two-year budget. We are also advocating for improved games funding at the federal level. Our message to games companies, studios, startups, and developers is clear: We see you, we want you in Berlin! With the House of Games, you now have a true home in Berlin that supports networking, development, and visibility. This project is another step on our path to becoming the number one innovation hub in Europe."
Jeannine Koch, Chairwoman of the Board / Managing Director of medianet berlinbrandenburg:
“With the announcement of the property and the central location for the House of Games Berlin, a significant milestone has been reached for this groundbreaking project. The “LUX” site has been identified as a future location for the House of Games Berlin, where a vibrant, creative hub for collaboration and innovation will emerge. This growing ecosystem will signal, both nationally and internationally, that where synergies and sustainable collaborations arise, not only the companies and their stakeholders benefit, but also the entire economic strength of a region. For many years, and continuing into the future, it has been a key priority for medianet to advance the games and creative technologies industry in the capital region and to raise its profile beyond national borders. As the leading coordinating body for the project and as the state representative for the games industry, we want to contribute to the successful realization of the House of Games Berlin. Special thanks go to the Berlin Senate Chancellery for its tremendous commitment – even in economically challenging times – and to the Berlin Senate Department for Economics, Energy and Public Enterprises for its active support.”
Felix Falk, Managing Director of game – Association of the German Games Industry:
"The House of Games Berlin will be a unique venue with international appeal, which will help to make Germany even more visible and well-known worldwide as an up-and-coming games location. With this project, we can jointly bring the great diversity of the industry, its culture, economic strength and innovative capacity to life in a wonderful way."
Roland Sillmann, Managing Director of Wista Management GmbH:
"The ideal location for the House of Games Berlin has been found. Here, we have the perfect starting point for our project: to create both an inspiring environment for the gaming companies moving in and a strong local community. The central location also allows us, as operators, to develop an innovation ecosystem in East Berlin and, in collaboration with other Berlin innovation hubs, throughout the city. As operators of innovation hubs such as the Adlershof Technology Park, we will contribute our expertise to designing spaces that give companies and talent access to what they need: suitable infrastructure, networking opportunities, and collaboration possibilities with science and technology companies."
Benedikt Grindel, Zone Managing Director, Ubisoft Production Studios:
"The House of Games Berlin is a groundbreaking project for the German games industry. As a large international company, a diverse environment is crucial for Ubisoft to develop a location sustainably. We need an ecosystem of large, medium-sized, and small companies—a genuine digital game development culture. Regular informal exchange, shared infrastructure, and the collaboration between industry, education, academia, associations, youth protection agencies, and service providers will make the House of Games Berlin a vibrant hub. For Berlin and for Germany, this is a game changer and a key building block for catching up with the major international centers of game development in the future."
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Press contact:
Alexander Fuchs, Public Relations & Political Affairs Manager, medianet berlinbrandenburg eV, Neuköllnische Allee 80, 12057 Berlin, +49 30 2462 85-716
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About the property “LUX”:
The site was built in the early 1900s. Known as the "lamp city," it served as the production and administrative center for Deutsche Glühlicht AG, which later became OSRAM. After World War II, the site housed the NARVA combine, then known as the NARVA Kombinat, with more than 5.000 employees. In 1963, a glass-enclosed continuous-burning laboratory was added to the tower. Between 1993 and 2000, the buildings were modernized and converted into a contemporary office complex. Particular attention was paid to preserving the historic facades. The tower was extended with a five-story glass structure, making it the iconic landmark it is today. (Source: https://lux.berlin/)
About the “House of Games Berlin”:
In the heart of Berlin, the "House of Games Berlin" will be built on approximately 15.000 square meters, creating a unique beacon for the entire games ecosystem whose influence will be visible internationally, extending far beyond the Berlin-Brandenburg metropolitan region and Germany. The "House of Games Berlin" aims to become the primary point of contact for established companies and startups in the games industry, as well as a vibrant hub for research, science, education, and culture. It will offer diverse spaces for companies, technology service providers, events, co-working, and multifunctional shared spaces, as well as conferences and exhibitions focused on games and related industries. Through cultural offerings, the "House of Games Berlin" will also be accessible to the general public. The on-site knowledge exchange, the streamlined collaboration opportunities, and access to an existing network will make the "House of Games Berlin" a pioneering workspace, development hub, and business location that fosters synergies and enables innovation. Numerous prospective tenants from the games ecosystem have already registered their interest in renting space at the "House of Games Berlin." Interest is steadily increasing. Learn more at [website address]. www.house-of-games-berlin.comThe steering committee consists of medianet berlinbrandenburg eV, Wista Management GmbH, game – the German Games Industry Association, and Ubisoft Berlin.