CREATE. CONNECT. EMPOWER.
The slogan of the "House of Games Berlin" is "Create. Connect. Empower." and represents a strong, creative games community that will collaboratively find innovative solutions for the current and future challenges of the industry and sustainably shape Berlin as a games hub. The overlapping shapes in the logo symbolize development and growth – reflecting the attributes that the "House of Games Berlin" will bring to the games and creative technologies industry in the capital. With this approach, the logo represents a place where new levels are reached together. A versatile and dynamic color palette was developed to complement this, reflecting a balanced relationship of connection, energy, and innovation – analogous to the vision for the "House of Games Berlin." The people-oriented colors and technology-related accents represent the establishment of a creative workspace where synergies between the players and companies in the games and creative technologies industry are fostered. The reception was opened by Jeannine Koch, Chairwoman of the Board and Managing Director of the medianet berlinbrandenburg eV, Lothar Sattler, Head of Department I Federal and European Affairs, Media Policy in the Berlin Senate Chancellery, Michael Biel, State Secretary in the Berlin Senate Department for Economics, Energy and Public Enterprises, and Roland Sillmann, CEO of WISTA Management GmbH and Alexander Danisch, Workplace and Property Director of Ubisoft Blue Byte GmbH., which next to the game – Association of the German Games Industry as sponsors or as the steering committee of the “House of Games Berlin” invited guests to the reception.
Lothar Sattler emphasized the high political and economic importance of the “House of Games Berlin” project, which is included in the Berlin coalition agreement, for the capital region.
Florian Graf, Head of the Berlin Senate Chancellery and State Secretary for Media and the Metropolitan Region:
"Berlin is developing into the number one games location in Germany: At the world's largest games fair in Cologne, the House of Games Berlin will present itself to an international audience for the first time. As a dynamic center for developers, publishers and creative minds, the House of Games Berlin will strengthen the local games and development industry. And with this, we are sending a clear signal to the international community: Berlin is an exciting location for games and interactive media from all over the world."
Jeannine Koch, Chairwoman & Managing Director, medianet berlinbrandenburg:
"The House of Games Berlin project sends an important signal from the capital to the national and international games industry, demonstrating that a hub will be created here that will massively advance networking between small and large studios, startups, academia, education, and culture. It will be a place where creative ideas and new talents will emerge, capable of holding their own on an international scale – with the clear goal of generating economic and sustainable benefits for the capital region. medianet has led and supported the project from the very beginning. Now, following the announcement of its location in June, the House of Games Berlin is receiving its own visual identity."
Roland Sillmann, CEO, WISTA Management GmbH:
“Driving the gaming industry forward through creative networking and collaboration – that’s the core of the House of Games Berlin and is also reflected in the brand design. As experienced location developers, we are creating a platform for the gaming industry where talent, studios, and investors can shape the future together. With the House of Games Berlin as a new hub in the innovation ecosystem, Berlin continues to grow visibly and tangibly as a location for global game studios.”
Felix Falk, Managing Director, game – Association of the German Games Industry:
"The House of Games Berlin is setting an international benchmark for the entire German games industry. The presentation of the brand design at gamescom demonstrates what this project stands for: creativity, innovation, and collaboration. The enormous response proves that the House of Games Berlin is eagerly anticipated far beyond Germany's borders."
Benedikt Grindel, Zone Managing Director, Ubisoft Production Studios:
"With the House of Games Berlin, a new beacon for our industry is being created in Berlin. The new brand design underlines the identity of this project, which focuses on creativity, exchange and talent development. While gamescom is currently concentrating the global attention of the gaming community, the House of Games Berlin will soon send another strong signal from the capital region."
Under this Link You can find photos of the event here.
Press contact:
Alexander Fox
Public Relations & Political Affairs Manager
medianet berlinbrandenburg eV
Neuköllnische Allee 80
12057 Berlin, Germany
T. +49 30 2462 85-716