What is the state of media, creative, and digital businesses in Berlin-Brandenburg? And how do they assess current developments in the industry and technology? This is precisely what we ask every year in our survey. Media barometer.
The Media barometer is the most important annual Industry survey of the media, creative and digital industries in Berlin-Brandenburg. Since 2004, the study has examined the economic situation, future expectations and key challenges of companies in the capital region – thus providing a unique snapshot of the mood of an industry in transition.
Initiated by medianet berlinbrandenburg eV, funded by Berlin-Brandenburg media board and carried out by GoldmediaThe media barometer not only illuminates the current business situation and economic development of companies, but also dedicates itself each year to a Main topicIn recent years, the focus has been on topics such as the future of the labor market, sustainability, the competitiveness of the location, and the use of artificial intelligence.
The results serve as an important basis for policymakers, businesses, and funding institutions to developments to detect early Trends to classify and specific Measures to derive conclusions for strengthening the Berlin-Brandenburg region. At the same time, the media barometer reveals which Opportunities and challenges the issues currently affecting companies – from skills shortages, financing and bureaucracy to technological upheavals caused by AI and creative technologies.
This makes the media barometer far more than a classic survey: it is an economic and media policy instrument that has been used for over two decades to measure the Development of the media, creative and digital industries accompanied and the Voice of the industry makes itself visible to politicians, administrators and the public.
205 companies or individuals from the Berlin and Brandenburg media, creative and digital industries participated in the representative survey, which was conducted between February 03 and March 02, 2026.
The topic of the study was: “Innovation and resilience factors for companies and startups in the media, creative and digital industries”.
The Media Barometer 2026 reveals an industry caught between economic pressure and profound transformation. Subdued business expectations and declining employment are meeting increasing demands for technology, innovation, and resilience.
The results of the Media Barometer 2025 were published on May 15, 2025. 185 companies from the Berlin and Brandenburg creative technology sector participated in the representative survey, which was conducted between February 11 and March 25, 2025.
The topic of the study was: “Innovation or stagnation: How competitive and AI-savvy are film, games and media tech companies in Berlin-Brandenburg?”.
The survey results for the Media Barometer 2023/24 were officially presented on January 31, 2024.
The topic of the study was: “Sustainable into the future: How can companies in the media, creative and digital industries in Berlin-Brandenburg live up to their important role in climate protection?”.
The survey results for the Media Barometer 2022/23 were officially presented on February 01, 2023.
The topic of the study was: "Growth potential of the capital region for an attractive location for employees in the media, creative and digital industries of the future".
Ob political Panel discussionen, Keynotes, Networking-Brunches, international delegation tripn, Workshops or FestivalsWe offer the Creative-Tech industry in numerous formats the chance to get to know each other better and to grow together.
A network is only as strong as its components! medianet represents its numerous member companies across industries and countries, including both established and globally operating Company as well as startups, SMEs and sole proprietors.
Curated contacts, knowledge transfer, exclusive events, visibility for you and your company: Why should you become a member of medianet? Because it's the best investment in your professional future!
