We will get started with the input of three experts within the field and get to the bottom of game influencer marketing with a panel.
Jiri Kupiainen, CEO of Matchmade
Trends in influencer marketing for games: Data can show us which kind of channels and which [kinds of] games are gaining or loosing popularity.
Nadine König, Talent and Network Manager at Webedia GmbH
What is the best way to work with influencers for your game and target audience? What concepts exist and how do you find the best influencer for your game?
Jannik Huelshoff, Heading up DACH partnerships at Twitch
The power of streaming as a medium for influencer marketing – features and community dynamics of Twitch for streamers and advertisers.
The event will be moderated by no other than Benedikt Seitz, the Head of Account Management & Marketing at gameinfluencer. He connects companies and fitting influencers, creating in-depth influencer strategies whilst executing and managing campaigns. Gregor Schmid, tech and games law specialist at Taylor Wessing, will chip in some legal aspects.
Games:net and Taylor Wessing are looking forward to welcoming you to a tasty and knowledgeable breakfast.