Sven Wedig (Vollpension Medien) opened the evening with his keynote “All eyes on influencer marketing”
Afterwards Sven Wedig lead the discussion:
Who is the target group? Through which channels are they approachable? Moreover, with which strategies? What does community mean within the games industry? What mechanisms are a part of it? How did the community management change from console to mobile – from core to casual players? Who are the influencers? How did the influencer change? What role do brands and the image of the influencer play? How can one build a community based on IP game & cross-media? Is the influencer replaceable with analytics and automatic targeting? What successful examples are there? From which worst cases can we learn?
The following speakers shared their insights:
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- Camille Martinache (Nevaly)
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- Dr. Oliver Gediehn (adspree media)
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- Jan-Hendrik Heuschkel (Freaks 4U Gaming)
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- Murat Ünal (Divimove)
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- Jiri Kupiainen (Matchmade)
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- Simon Koschel (Twitch)
The discussion with the guests continued afterwards while enjoying drinks and snacks.
Special thanks to our guests, our Speakers, our host BRL BOEGE ROHDE LUEBBEHUESEN, our sponsor Medienboard Berlin-Brandenburg and our partners Amazon Appstore, Berlin Partner, Freaks 4U Gaming, Gameduell, Gamesmarkt, Paymentwall.
