Sven Wedig (Vollpension Medien) opened the evening with his keynote „All eyes on influencer marketing“

Afterwards Sven Wedig lead the discussion:

Who is the target group? Through which channels are they approachable? Moreover, with which strategies?  What does community mean within the games industry? What mechanisms are a part of it? How did the community management change from console to mobile – from core to casual players? Who are the influencers? How did the influencer change?  What role do brands and the image of the influencer play?  How can one build a community based on IP game & cross-media? Is the influencer replaceable with analytics and automatic targeting? What successful examples are there? From which worst cases can we learn?

The following speakers shared their insights:

The discussion with the guests continued afterwards while enjoying drinks and  snacks.

Special thanks to our guests, our Speakers, our host BRL BOEGE ROHDE LUEBBEHUESEN, our sponsor Medienboard Berlin-Brandenburg and our partners Amazon Appstore, Berlin Partner, Freaks 4U Gaming, Gameduell, Gamesmarkt, Paymentwall.

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