For us there was only one place to start – the topic of App Store Optimization (ASO), one of the most fundamental strands of your app marketing strategy.
And when we say ‘fundamental’ we mean ‘essential’, ‘critical’, ‘crucial’ to the chances of your app being successful, or indeed, even more successful. You need to get ahead of the curve on this.
Why? As you well know, virtually the only points of sale for all apps are the Google Play and Apple App stores. This means that visibility for apps is limited and the competitive pressures on you are very high. On top of that, all apps have to use the same app store templates to fill with metadata. In other words, there’s no space for errors, no wriggle room whatsoever. You need to get this right.
By attending this one-day workshop your ASO strategy will be seriously enhanced. You’ll learn how to boost the visibility of your app and increase your ‘visit-to-download’ conversion rate through the optimisation of the right metadata and keywords.
PLEASE NOTE – This workshop is only open to app publishers and brands. You cannot attend if you represent an agency, platform or network.
THE 10 REASONS WHY YOU NEED TO ATTEND ASO LIVE!
- Get your app and current ASO strategy fully analysed and reviewed by industry expert Kristian Rabe
- All the innovations from iOS 11 regarding ASO as well as from Android O regarding ASO will be fully evaluated
- Learn which metadata can and must be optimised and how to do it
- Acquire the best & worse practice examples for all metadata
- Discover how to find the best keywords for your app and how you optimise them over time
- Realise the key the differences between iOS and Android regarding ASO
- Find out why reviews and ratings are so important and what can you do about it
- Examine how you can ‘go global by being local’ by optimising for different countries
- Inspect A/B testing of metadata and why you need to apply it
- Uncover how to do ASO with more than one app